UPFRNT is a virtual performance series from Cleveland, OH that seeks to elevate Black voices and provide a safe, paid performance opportunity during COVID-19.
For centuries, Black art has been exploited and appropriated for profit by white-run industries. Even today, while many recognize the issue, the music industry has not evolved to fairly compensate Black artists for their craft. This issue spills across different mediums and professions, and UPFRNT sees an opportunity to do things differently. We are creating an ethical venue for Black artists to share their craft through the pandemic and beyond.
The first three episodes will feature music from all across the expansive diaspora of Black music: