Talk about zero to a hundred real-quick! Ryan Spicer has played a role in creating one of the world’s biggest social media trends, in which it only took a matter of months to accumulate nearly 3 billion views.
Reply to @zoft_ @juju wasn’t happy that I took his helmet @imjoeyreed♬ Wrap Me In Plastic (Slowed Down Version) - CHROMANCE & Marcus Layton
Towards the end of 2019, the Lakewood native moved to Los Angeles. At the time, he was finishing up a contract through Warner Records working with Cleveland artist Q Money. He had been polishing his video-editing and marketing skills by traveling around the United States and releasing content that showcased Q’s rise to fame.
While out in L.A., Ryan connected with a group of successful content creators. During his free time, he would work with and assist his new friends on the production side of visuals. There was a period of about 6 months where Ryan was filming TikTok videos anywhere from 2-4 times per week for Joey & Tosha. In no time, the group would realize that they were onto something much bigger than they had originally expected.
So, what was the trend that they created which would soon be followed by people all over the globe? Marcus Layton, a DJ/producer from Germany had a song “Wrap Me In Plastic” that became popular on TikTok from a picture-effect trend. However, there was no dance to it at the time.
This is when Joey saw the opportunity to create a dance that would exponentially increase the popularity of the song. He didn’t quite know it yet, and he wouldn’t have had such an impact with the trend if they gave up early on. The first two times the new dance was posted it didn’t gain much traction, but we all know that the third time’s a charm.
For this trend to take off, something needed to be done differently. As marketers, the group realized the power of engagement with their followings. They began asking viewers to request what new specific locations they would like to see the dance recorded at next. The most popular comments would get their wish fulfilled.
The third time posting this dance on TikTok was from a request: “Do it at a prison.” So that’s exactly what they did. Joey and Tosha dressed up in orange jumpsuits and danced in front of the Topanga County Jail. That video is now reaching almost 100 million views. The rest is history. They would go on to film the trend in every cool L.A. location that they could until it was time to expand across the United States.
The first location outside of California would just so happen to be the White House. After that, they traveled to New York City. They missed their flight back home, which would just prove to be a blessing in disguise. They were forced to go to Chicago for their new flight layover. That is when the Chicago Bulls saw them in town and invited the group to the United Center. Benny The Bull joined them in the trend, and that set up a path for future success. Soon enough, the next chapter in their journey began. They performed this viral dance with professional athletes and mascots in the NBA, NFL, MLB, MLS, and PGA. This even included the World Series in Dallas, on live TV with the Panthers In Charlotte, and on Heinz Field with Juju Smith-Schuster.
Listing the names of all the dope people and places where this dance has now gone viral would be a waste of your time. There are SO Many. Therefore, your best off exploring and keeping up with these guys on their socials. That way you won’t miss a beat!
@ryanxspicer you can clock out today but be ready at 8 AM or your fired bih lol @imjoeyreed♬ Wrap Me In Plastic (Slowed Down Version) - CHROMANCE & Marcus Layton