Twitter: @imbigjuice Big Juice aka Alex Hitchens a Cleveland native produce achieves something on his bucket list which was to write music for Kobe Bryant. This is a promo video for Kobe's latest sneaker release with Nike for the KOBE XI and Juice wrote the audio for this exact video!!! Juices musical stylings can also be heard in an another AD from Nike which features Lebron James. MAJOR move for Big Juice in his career... Congrats!